Welcome Optometrists! Discover the Benefits of Practicing at



Who We Are and Our Beliefs
Wisconsin Vision, founded in 1978, is the largest family owned vision care organization in the State of Wisconsin with 26 locations. In 1996 Wisconsin Vision entered the Indiana market in Fort Wayne and now has 6 locations in Indiana, called Heartland Vision. Eye Boutique was a well-established metro Chicago optical group with 6 locations when it became part of the Wisconsin Vision family in 2008 (bringing the total locations to 38). In addition, LBC Optics is the wholly owned and operated spectacle lens lab that services all locations with high quality digital lenses and coatings.
The mission statement of our organization reflects the family values of the organization: “To Provide SPECtacular Team Member and Customer ExperienceS”. It is no coincidence that “team member” is before “customer”. We believe team members that know they are a critical part of an organization will extend that experience to patients and customers.
Since the inception of the organization, one of the main pillars of our value proposition is that our professional Doctors of Optometry performed the entire exam with patients. It was felt that this form of practice allowed the Optometrist to connect and develop more of a doctor-patient relationship. Over the years, we have begun to adjust this way of practice to conform to the preference(s) of our Optometrists and have included technologies such as Optos, Nuerolens, Heru, Icare tonometry and continue to explore other technologies to advance patient care.
In addition, today there are nine (9) locations that perform tele-optometry to supplement the in person Optometrists. We have engaged the gold standard of tele-optometry platforms –Digital Optometrics. In 2022, over 12,000 comprehensive eye exams were performed on this platform with an overall patient satisfaction rating of 95%. In January of 2023, we were the only provider chosen by National Vision Administrators (NVA) to conduct a six month beta test for reimbursement of such exams along with establishing stringent patient care protocols.
Within our Centers, we pride ourselves on the largest selection of frames for patients to choose from – 2 – 3x larger than most competitors. We take time to not only review frame sales data but also community demographics when building a frame inventory. In addition, we work with all major contact lens manufacturers including Johnson & Johnson, Alcon, Cooper Vision and B&L along with specialty contacts including those used in myopia management.
Professional relations is very important to us and we have a practicing staff Optometrist who acts as the Director of Professional Relations. This role is available for questions, trainings, and assistance with most any matters related to the practice of Optometry within the organization. In addition, this role is tasked with communicating all updates and routinely checking in with Optometrists to offer support and act as a professional liaison.
Perks of Working with Us!

Competitive compensation and competitive sign on bonus in the form of a forgivable note (details available).

Flexible scheduling (we are not open past 7:00p on weekdays and only open until 3:00p on Saturdays).

Comprehensive benefits including: health, dental, life insurance/AD&D, short term disability and long-term disability insurance, vision care (of course!) flexible spending account (FSA), 401k plan with signifigant employer contribution and malpractice insurance.

Modern practice environments – Gate keeper primary optometry practice with the ability to conduct medical exams. The practice environment is geared towards each Optometrists preferred methods – specifically Optometrists can take the lead in creating success.

Electronic Health Records with iPad support, steady patient flow (1 patient every 30 minutes).

Work Life Balance – we don’t want you to bring work home.

Company investments in new equipment and infrastructure which allows you to expand your skills. Plus Full array of contacts lens manufacturers – J&J, Alcon, CooperVision, B&L, RGP’s, Myopia Management, Specialty Contacts.

A professional support team that handles malpractice insurance, credentialing, managed vision care claims, staffing, capital improvements, equipment purchasing and team education.

Opportunities for Students
We welcome any student at any time to experience our environment. Many first year students may never have actually had the chance to shadow or even work in a retail optical location. We even offer students to contact us regarding two opportunities:
- Summer break employment to work as an Optician or Optician/Technician and experience the flow, team member and customer experience – all while being paid! There are opportunities to speak with Optometrists and seek their guidance while moving forward through your educational journey and experience tele-optometry.
- Spend time in a practice observing Optometrists as they perform exams and engage with patients
- Once you graduate and are awaiting your license and you have committed to our organization, start as soon as you want in an “intern” role until such time as your license arrives and credentialing is complete. You will benefit from additional experience and a salary to begin your career as an Optometrist.
How We Give Back
We created Clear Days Ahead to bridge the gap between good vision and improved school performance for the children in Milwaukee’s poorest neighborhoods. Along with our partners, Prevent Blindness Wisconsin and MTEA (Milwaukee Teachers Education Association), we provide vision screening and eyeglasses to students who don’t pass their initial screening.
Got Midwest Hospitality? Join Our Team!
You may find great information on our organization by going to any of our company sites. Here you will get a sense of products and services that we offer and community service projects in which we participate!



