OUR STORY

See. More. Life.

It is our purpose to make your everyday life better by providing quality eye wear and eye care through every stage of your life.

As a family owned company, born and raised right here in Wisconsin, we’ve been a part of your community for over 40 years.

And like you, we value the spirit of independence.

As Wisconsin’s largest independently owned optical company, our focus is on you. We value the role we play in the community, helping you see, move and do.

LENS LAB

Our lenses have their own unique journey – starting right in our local lens lab, crafted by hand, and delivered straight to you.

We Pride Ourselves On Helping Our Patients See Better.

GIVING BACK

Helping children see in the classroom means giving a child a better chance at a quality education. We have a vision to do more.

LATEST NEWS

See what we’ve been up to.